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What Is Click-Through Rate & Is There a 'Good' CTR to Aim For?

What Is Click-Through Rate & Is There a 'Good' CTR to Aim For?

On this article you'll learn everything about Click-Through Rate and how to determine if your CTR is a good one.

What Is CVR & the Formula to Calculate it

What Is CVR & the Formula to Calculate it

"Conversion Rate" stands as a lighthouse, guiding marketers and website owners toward the shores of success. But what exactly is a Conversion Rate?

What is Marketing Automation? A 2024 Guide

What is Marketing Automation? A 2024 Guide

So, what's marketing automation all about? Think of it as your virtual assistant that never sleeps. It's all about using software to automate your marketing activities.

Stop Ad Click Fraud: Top Strategies to Protect Your Online Ads

Stop Ad Click Fraud: Top Strategies to Protect Your Online Ads

Click fraud affects 20% of ad clicks. Discover the latest technologies to protect ad spend, like Google’s filters and Lunio's AI software.