5 Powerful Tools HubSpot Integrates With

If you're exploring HubSpot, it's easy to focus on all the things it does out of the box—marketing automation, CRM, email campaigns, lead tracking, and more. However, one of its biggest strengths is often overlooked: how well it integrates with the tools you're already using.

Instead of forcing you to rebuild your entire tech stack, HubSpot connects with the apps your team relies on every day. These integrations are built to streamline your workflows, eliminate manual tasks, and keep your data synced across systems.

So whether you’re trying to align marketing with sales, simplify communication, or get better visibility into what’s working, HubSpot acts as a central hub that brings everything together.

Here are 5 popular tools HubSpot integrates with and how each one can help you work smarter, save time, and get more out of every part of your business.

1. Salesforce

Use case: CRM syncing and sales-marketing alignment

If your sales team already lives in Salesforce, you might be wondering how HubSpot fits in. The good news: HubSpot has a deep, reliable integration with Salesforce that’s designed to keep your sales and marketing teams on the same page, removing any messy workarounds and duplicate data.

With the HubSpot-Salesforce integration, contact and lead information flows automatically between the two platforms. That means your marketing team can use HubSpot’s powerful tools to capture and nurture leads while your sales team continues working in Salesforce without missing a beat.

Why it matters:

• No more data silos. Everyone sees the same lead data in real time.
• Clean, two-way sync. Contacts, companies, deals, and activities sync automatically in both directions.
• Custom field mapping. Tailor the integration to match how your business tracks data.
• Workflow automation. Marketing can trigger campaigns based on Salesforce updates (like lead status changes), and sales can be alerted when a lead is ready to talk.
• Easy setup, even for non-technical users. HubSpot makes the setup straightforward, with guidance and support included.

This integration lets you keep using Salesforce while adding HubSpot’s marketing tools without switching CRMs. Just connect them and get more out of both.

2. Slack

Use case: Real-time updates and faster team collaboration

HubSpot’s Slack integration brings your CRM right into your team’s daily workflow. Instead of constantly switching between tools, your team gets real-time updates in Slack, such as when a new lead fills out a form, a deal moves stages, or a ticket gets created or closed.

You can also use simple slash commands in Slack (like /hubspot-contact) to pull up contact records, deals, or tickets instantly without the need to dig through the CRM. This keeps everyone in the loop and speeds up response times.

Why it matters:

• Instant notifications. Get alerts the moment something important happens
• Seamless team collaboration. Collaborate faster by sharing HubSpot data in Slack threads
• Quick CRM access. Cut down on email clutter and task-switching
• Less tool switching. Keep sales, support, and marketing aligned in one place

It’s a lightweight but powerful way to keep your team connected to what’s happening in HubSpot.

3. Zapier

Use case: Connect HubSpot to thousands of apps without coding

Zapier is a no-code automation tool that connects your favourite apps so they work better together. It can act as a bridge between HubSpot and over 6,000 other platforms, allowing you to move data, trigger actions, and eliminate repetitive tasks.

If you’re using tools that don’t have a native HubSpot integration, Zapier fills the gap. It lets you automate tasks across your stack and build custom workflows that match your business's operations without a developer.

Why it matters: 

• Custom workflows without dev work. Automate tasks between HubSpot and apps like Google Sheets, Typeform, Eventbrite, and more without needing to code.
• Endless integration options. Connect HubSpot to over 6,000 apps, even if there’s no native integration.
• Trigger-based automation. Use “Zaps” to kick off actions when something happens, such as creating a HubSpot contact when someone fills out a form in a third-party app.
• Two-way data flow. Send info to HubSpot or out from it, depending on how your process works.

Zapier makes HubSpot more flexible and customizable, especially if your business uses niche tools or has unique workflows.

4. Social Media Platforms

Use case: Smarter ad targeting and better ROI tracking

HubSpot integrates directly with social media ad platforms like Facebook, Instagram, and LinkedIn Ads, allowing you to sync your CRM data with ad audiences in real time. That means whether they're a brand new lead, a mid-funnel prospect or a sales-ready contact, you can target them at the right time. 

Why this matters:

• Lifecycle-based targeting. Sync smart lists from HubSpot to serve different ads to leads, MQLs, SQLs, and customers.
• Higher relevance, better results. Serve ads that reflect what your audience cares about right now while boosting engagement and conversion rates.
• Closed-loop attribution. See exactly which ads drive form fills, meetings, and revenue that goes beyond clicks and impressions.
• Audience suppression. Automatically stop showing ads to people who have already converted, saving budget and reducing fatigue.

By aligning your paid ad strategy with your CRM, you stop running ads in the dark and start using your data to drive better performance.

5. Google Workspaces (Gmail, Google Calendar and Google Ads)

Use case: Email tracking, meeting scheduling, and ad performance that is all synced with your CRM

HubSpot integrates seamlessly with Google’s core business tools, such as Gmail, Google Calendar, and Google Ads, so your CRM stays connected to your most important daily workflows. Whether you’re sending emails, running ads, or scheduling meetings, HubSpot captures and syncs it all automatically.

Why this matters:

Gmail + HubSpot

• Automatic email logging. Emails sent from Gmail can be instantly logged in HubSpot, keeping records clean and consistent without manual work.
• Email tracking and follow-ups. Get real-time notifications when prospects open your email or click a link, which is perfect for timely, well-informed follow-ups.
• Contact sync. Easily keep Gmail and HubSpot contact records aligned.

Google Calendar + HubSpot

• Integrated meeting scheduling. HubSpot’s meeting tool connects to your Google Calendar, so leads and clients can book time with you directly—without back-and-forth emails.
• Auto CRM updates. Every meeting scheduled is logged in HubSpot, linked to the right contact, deal, or ticket.

Google Ads + HubSpot

• Closed-loop reporting. See which Google Ads actually lead to contacts, deals, and revenue—not just clicks.
• Smart ad targeting. Build audiences in HubSpot and sync them with Google Ads for more personalized and effective campaigns.
• Ad performance insights. Track and optimize ads using CRM data, all from inside HubSpot.

This all-in-one integration helps you eliminate busy work, keep your data in sync, and turn everyday tools into powerful revenue drivers.

Final Thoughts

If you're considering HubSpot, its real power isn't just in what it can do on its own; it’s in how well it works with the tools you already use. From syncing with Salesforce to streamlining Slack communication, automating ads through Google and Facebook, or building custom workflows with Zapier, these integrations turn HubSpot into a central command center for your entire business.

And you don’t have to do it all at once. Start small. Connect just one or two tools your team already uses daily, like Gmail or your calendar, and watch how much smoother your day-to-day becomes. As you grow, you can layer in more connections and build a stack that fits your exact workflow.

The key is this: When your systems talk to each other, your team spends less time tracking data and more time taking action.

Not sure where to start? Reach out to us. We’ve helped teams navigate this before, and we’ll help you do it right.