HubSpot Insights vs Breeze Intelligence: Unlock the Potential of Data Enrichment | Blog by Hey Rebels

Updated: 15/01/2025 due to HubSpot Announcement.

"Starting March 17, 2025, HubSpot will no longer support HubSpot Insights and will stop automatically enriching company records for free." This mean Breeze, or a 3rd party tool such as Clay is even more important to get in place and you have until 16th or march to do it.

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Data enrichment has come a long way, and artificial intelligence is redefining what’s possible in this space. With AI-powered tools like HubSpot’s Breeze Intelligence, businesses can move beyond outdated processes and embrace a new level of accuracy and insight. It’s an exciting time to explore how smarter data can transform workflows and enhance decision-making.

What is Data Enrichment?

Data enrichment is the process of enhancing your existing contact and company records with additional, accurate, and actionable information. By integrating external data sources, enrichment ensures your CRM stays up-to-date and comprehensive. This automation reduces manual data entry, saving time and minimising errors while enabling more effective targeting and engagement strategies.

The Benefits of Data Enrichment

Data enrichment is more than just a buzzword; it’s the backbone of effective customer management and engagement. With enriched data:

1. Enhanced Targeting: Unlock more detailed customer profiles, including industry-specific data, company size, and geographical insights.
2. Better Personalisation: Tailor your campaigns to individual customer needs using complete and accurate data.
3. Streamlined Processes: Enable smarter lead scoring, automated workflows, and precise segmentation to boost efficiency.
4. Improved Reporting: Make decisions based on real-time, accurate insights that reflect the true nature of your database.

Breeze Intelligence vs Traditional Enrichment

While traditional data enrichment solutions often rely on periodic updates, Breeze Intelligence brings real-time accuracy and AI-driven insights to the table. Key differentiators include:

• AI-Powered Insights: Gain access to predictive analytics and recommendations that enhance your marketing and sales strategies.
• Seamless Integration: As part of the HubSpot ecosystem, Breeze Intelligence works effortlessly with your existing tools and workflows.
• Scalable Credits System: Pay for only what you need, allowing businesses of all sizes to benefit from robust data enrichment.

HubSpot Insights vs Breeze Intelligence

HubSpot Insights provided basic company data enrichment, but Breeze Intelligence takes this to the next level. Here’s how they differ:

• Real-Time Updates: HubSpot Insights relied on static data, while Breeze Intelligence dynamically updates information in real-time, ensuring accuracy.
• Expanded Data Points: Breeze Intelligence provides richer, more detailed profiles, including predictive analytics, compared to the limited properties in HubSpot Insights.
• AI-Driven Precision: Breeze Intelligence leverages advanced AI algorithms for deeper insights, far surpassing the manual processes underpinning HubSpot Insights.
• Customisation Options: Breeze Intelligence allows for flexible credits and tailored enrichment to suit varying business needs.

Leveraging Third-Party Tools for Advanced Enrichment

For businesses seeking even more advanced data enhancement, integrating third-party tools like Clay can unlock unparalleled insights. Clay specialises in limitless research and dynamic data enrichment, providing features such as:

• Waterfall Enrichment: This feature aggregates data from multiple sources to ensure accuracy and fill in gaps where traditional tools fall short.
• Customised Workflows: Automate intricate data processes with workflows tailored to specific needs.
• Scalable Solutions: Whether you're handling hundreds or millions of records, Clay adapts seamlessly to your data requirements.

Integrating with Clay empowers businesses to:

• Gain a 360-degree view of customers by incorporating data from diverse sources.
• Drive smarter segmentation and targeting with enriched, real-time insights.
• Create advanced automations that integrate seamlessly into existing CRM workflows.

By leveraging tools like Clay, Hey Rebels helps clients unlock the full potential of their CRM, ensuring no data opportunity is missed.

How Hey Rebels Can Help

At Hey Rebels, we don’t just implement tools, we help you integrate them strategically into your operations. Our expertise in HubSpot and AI-powered solutions ensures you get the most from Breeze Intelligence, including:

• Custom Implementation: Tailored onboarding to match your specific business needs.
• Workflow Optimisation: Enhance your lead scoring, segmentation, and automation processes with enriched data.
• Training and Support: Equip your team with the skills to leverage Breeze Intelligence effectively.

Why Now?

The digital landscape is evolving rapidly, and businesses that invest in smart data management tools like Breeze Intelligence gain a competitive edge. Accurate, enriched data fuels every aspect of your business, from marketing campaigns to sales pipelines, ensuring you can adapt to changes and seize opportunities faster.

Get Started with Breeze Intelligence

Ready to elevate your CRM and marketing strategies? Let’s talk about how Hey Rebels can help you unlock the full potential of Breeze Intelligence. Contact us today to schedule a consultation and take the first step towards smarter, more efficient data enrichment.

At Hey Rebels, we believe in the power of innovation to transform businesses. Breeze Intelligence is more than a tool, it’s a game-changer. Let’s embrace it together.

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