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Many know me for my expertise in digital marketing, a field that is widely understood, but HubSpot consultancy often seems shrouded in mystery. In my experience, this is largely because HubSpot is an expansive platform used for a variety of purposes, and there are countless ways to specialise in it. In this post, I explain the areas I love to get stuck into and share how Hey Rebels brings a personal touch to every project.
Understanding HubSpot
At its core, HubSpot is an all-in-one marketing, sales, and service platform. It provides a suite of tools—from CRM and content management to marketing automation—that empower businesses to attract visitors, convert leads, and close customers. Its versatility makes it a powerful asset, which is why effective consultancy is essential to unlock its full potential.
My Personal Approach to HubSpot Consultancy
Over the years, I have honed a process that combines listening, creative problem-solving, and hands-on implementation. Here is a look at the key stages I love to dive into:
1. Listening and Learning 👂
I learned early in my career that true problem-solving starts with listening. Understanding what clients face on a day-to-day basis is crucial. Through open conversations, I uncover valuable insights from different teams:
- Sales: Frustrations with double entry and clunky pipelines
- Marketing: The need to automate repetitive tasks without losing that personal touch
- Finance: Challenges integrating quotes, invoices, or payment systems without juggling multiple apps
From these discussions, I create simple user stories that capture the project’s desired outcomes. This clarity ensures that every subsequent step is rooted in real business needs.
2. Solutions Architecture 🏦
With these user stories in hand, the next stage is to design a solution that meets every bit of the acceptance criteria. This is the fun and challenging part: ensuring that the design meshes seamlessly with various systems, inputs, outputs, and user requirements. I often liken this process to my dad’s work as a watch maker; just as precision and creativity go hand in hand in crafting a fine timepiece, so too do they in designing effective HubSpot solutions.
3. Implementation 🏗️
Transforming a messy tangle of data into a clean, well-organised HubSpot portal is incredibly satisfying. The implementation phase is where theory meets practice. Every project brings new lessons and reaffirms common truths. There is a special thrill in watching a solution take shape, and even amidst the occasional chaos, the progress is undeniable.
4. Training and Handover
Perhaps my favourite part of the journey is training and handover. It is not about handing over a manual and hoping for the best; it is about walking teams through every nook and cranny of their new system. Seeing a team embrace a freshly implemented solution and feel confident in their ability to leverage it is one of the most rewarding moments of my work.
How Much Do HubSpot Consultants Charge per Hour?
Rates for HubSpot consultancy vary considerably based on factors such as experience, location, project complexity, and the scope of work. In London, hourly rates generally range from approximately £100 to £200, depending on the consultant’s expertise and the specific needs of the business. Internationally, you might see rates in the range of $100 to $250 per hour. It is important to note that many consultants prefer project-based pricing rather than strictly hourly rates. This approach allows for a more comprehensive service that can include strategy development, implementation, training, and ongoing support.
At Hey Rebels, we believe in transparency and tailor our pricing to the unique requirements of each project. For a precise quote, it is best to schedule a consultation where we can discuss your goals and determine the best solution for your business.
Measuring Success
A critical part of my role is to continuously monitor and measure success. By tracking key performance indicators (KPIs) and analysing data, I can make timely adjustments to ensure that every campaign delivers measurable results. This data-driven approach ensures that our strategies remain effective and agile in a rapidly evolving market.
Reflecting on the Journey 🪞
Looking back on my days managing paid search for brands like Dyson and Unilever, I never imagined I would be bridging data across CRMs, integrating payment tools, or crafting workflows that hum silently in the background. This journey, from digital marketing to HubSpot consultancy, has been endlessly rewarding and serves as a constant reminder of why I founded Hey Rebels: to turn complexity into clarity and to help businesses thrive in the digital age.
If you are knee-deep in integrations, migrations, or the occasional frustration (and thrill) of building something from scratch, know that you are not alone. Every challenge is part of the journey, and every step brings you closer to a streamlined, powerful digital presence.
Ready to Supercharge Your HubSpot Experience?
If you're looking to harness the full power of HubSpot for your business, now is the time to act. At Hey Rebels, we specialise in transforming complex challenges into streamlined solutions through tailored strategy, precise implementation, and comprehensive training. Our expert HubSpot consultancy services are designed to drive measurable growth and streamline your digital operations.
Contact us today for a free consultation and discover how our personalised approach can elevate your business. Let us help you create a more efficient, connected, and successful future.
