Return on Ad Spend (ROAS) Calculator

Unlock your campaign’s profitability
just enter your revenue and ad spend below to see your ROAS instantly!

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Enter your ad spend and revenue above to calculate your Return on Advertising Spend (ROAS).
Ad spend or cost is the total amount of money invested. This is generally a figure in 1,000. Do not include the currency symbol.
Revenue is the total amount of money received after selling your goods or services. Only include the revenue driven from the Ad Spend, typically a number much higher than the ads spend.
ROAS (return on ad spend) is the percentage gained back from your ads spend. For example if for every £1 spent on ads, you gained £2, that is a 200% ROAS as you gained 2x more than you spent. Ideally you should be looking for a 10x ROAS.  

Improve your ROAS

Budget Allocation

Spend more money where ROAS is higher and stop spending on low ROAS campaigns. Ideally only spend money on high ROAS campaigns.

Target Audience Precision

Refine your targeting. Customise ads to match user interests and demographics for a higher ROAS.

Keep on A/B Testing

Consistently experiment with different ad variations. Compare designs, messaging, and calls-to-action to discover what resonates most with your audience.

UNderstanding ROAS and i'ts impact

n the ever-evolving landscape of digital marketing, accurately gauging the financial return on your advertising efforts is not just beneficial—it's essential. Understanding how well your investment translates into revenue can be the difference between a successful campaign and a wasted budget. That’s where our Return on Advertising Spend (ROAS) Calculator comes into play, offering you immediate and clear insights into the profitability of your advertising campaigns.

With our ROAS Calculator, you can effortlessly measure the effectiveness of your campaigns by simply entering the total revenue generated and the amount spent on advertising. The calculator quickly computes your ROAS, giving you a precise ratio that highlights how much revenue you're earning for every pound spent on your ads.

This metric is indispensable for any marketer who wants to ensure their advertising spend is working as hard as possible. A high ROAS signifies that your campaign is delivering strong returns, proving that your ad strategy is well-aligned with your audience’s needs and preferences. On the other hand, a low ROAS may indicate that it’s time to reassess your campaign approach—perhaps by refining your ad creative, adjusting your targeting parameters, or reallocating your budget to more effective channels.

Moreover, understanding your ROAS empowers you to make data-driven decisions that can enhance future campaigns. It helps you identify which strategies yield the best returns, enabling you to focus your resources on the most profitable approaches. This ongoing optimisation is key to achieving sustained success in the competitive digital marketing arena.

Our ROAS Calculator is designed with simplicity and precision in mind, making it a vital tool for marketers at any level. Whether you're managing a small budget or overseeing a large-scale campaign, this tool helps you maximise the impact of your ad spend and ensure you're getting the best possible return on your investment. In today’s data-driven marketing world, having such a tool at your fingertips is not just an advantage—it's a necessity.

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